This is part four of a series. Miss something? Check it out:

• Introduction
• Lessons 1-2
• Lessons 3-4

Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don’t have to follow them in order. You can view them at your own pace, picking up wherever it makes the most sense for you.

Lesson 4: Platform Follows Audience

Platform follows audience. Just because statistics may indicate that youth spend more time on one platform over the other, they may not click on those ads. Launch your ads in the platforms you think may perform well, and then see how it goes.

Lesson 6: Targeting Ain’t Perfect

Just because you specify a certain population in your adveristing doesn’t mean that they will actually see the ad. For example, race and ethnicity is determined by Facebook based on people’s content on Facebook. This is what they call multicultural affinity. It’s estimated, not self-reported.

Ready for more? We’ll be highlighting more of these lessons in our blog posts over the next few weeks, but you don’t have to wait for us. The full elearning series is available now!

Want even more? Let us know how we can help you get started with internet advertising!