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5 Reasons to Use Digital Focus Groups to Gain Insights about Your Community

October 8, 2020

Many of us are used to looking to focus groups as a way to learn more about our priority populations. In the midst of a global pandemic, though, it’s gotten harder to do these activities in person. The good news is that you can still elevate the voice of your participants through digital focus groups.… Read more

Iterate and Pivot: More Lessons Learned for Internet Advertising

February 27, 2020

This is part five of a series. Miss something? Check it out: Introduction Lessons 1-2 Lessons 3-4 Lessons 5-6 Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don't have to follow them in order. You can view them at your own pace, picking… Read more

Platform and Targeting: More Lessons Learned for Internet Advertising

January 9, 2020

This is part four of a series. Miss something? Check it out: Introduction Lessons 1-2 Lessons 3-4 Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don't have to follow them in order. You can view them at your own pace, picking up wherever… Read more

Be Clear and UX Matters: More Lessons Learned for Internet Advertising

December 18, 2019

This is part three of a series. Miss something? Check it out: Introduction Lessons 1-2 Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don't have to follow them in order. You can view them at your own pace, picking up wherever it makes… Read more

Avoid Stock Photography & Be Concise: More Lessons Learned for Internet Advertising

December 5, 2019

This is part two of a series. Miss part one? Take a look at the introduction to internet advertising to recruit youth. Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don't have to follow them in order. You can view them at your… Read more

Using Internet Advertising to Recruit Youth

November 14, 2019

Looking to recruit youth for programs or research studies? Have you ever wondered about how you might harness the power of internet advertising in your recruitment efforts? If you haven't already considered advertising to recruit youth, maybe it's something you want to learn more about. Placement matters:  you want to advertise your program and study where… Read more

Internet Advertising to Recruit Youth

August 6, 2019

What’s all the hype about internet advertising? Is it right for your project? Not sure where to start, but you want to start now? Tried it before but with mixed results? Need some tips to boost your efforts? Follow along as our Director of Innovation and Research, Genevieve Martínez-García, shares lessons learned for how to… Read more

Recruiting? Facebook can help: Using social media to recruit participants (Infographic)

December 3, 2017

This infographic presents lessons learned from using social media channels and advertising channels to recruit participants into research studies and health programs at the 2018 American Public Health Association (APHA) Annual Meeting. The social media and internet advertising channels included in the poster are Facebook, Instagram, Twitter, Google Ad Grants, Grindr, and Scruff. The infographic…

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Likes, Tweets, and Hashtags: Harnessing the Power of Social Media for Study Recruitment

November 7, 2017

Social media and internet advertising continue to prove promising frontiers for the recruitment and engagement of participants for programs, studies, and campaigns. Last month, Healthy Teen Network and Child Trends gave a poster presentation at our annual national conference, sharing key lessons from the digital recruitment efforts of the Pulse study, a randomized control trial…

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Tip Sheet: Engaging Young Men

January 12, 2015

Young men are an important segment of the population for efforts to reduce teen pregnancy and sexually transmitted infections (STIs), including HIV, yet they are often not the target of programming and health care services. The research demonstrating best practices for engaging young men is much less robust; however, there is adequate support to guide…

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