This is part three of a series. Miss something? Check it out:

• Introduction
• Lessons 1-2

Each video in this elearning series is super-short and easy to follow. Although the elearning videos follow a sequence, you don’t have to follow them in order. You can view them at your own pace, picking up wherever it makes the most sense for you.

Lesson 3: Be Clear

People are very smart when it comes to ads. If your ad sounds gimmicky, complicated, or ambiguous, people may assume it’s a scam. Avoid clickbait-y language, and tell them exactly what you wan them to do.

Lesson 4: UX Matters

UX means user experience. UX is what happens after your ad, not only the visual branding but how users navigate subsequent pages. If they find everything cohesive and easy to use, they may stick around. If they get confused or tired, they will navigate away.

Ready for more? We’ll be highlighting more of these lessons in our blog posts over the next few weeks, but you don’t have to wait for us. The full elearning series is available now!

Want even more? Let us know how we can help you get started with internet advertising!